Normalizing Afro Textured Hair

My multi-ethnic nieces are one of the main inspirations for founding a natural hair care brand. I felt summoned to become involved to help their Mothers with the challenges to tame their frizzy manes with the intent to encourage my nieces to love their curly coily hair.

Daily upkeep of natural tresses can often become a stressor in the household. Children are often left to think something is wrong with their hair, asking themselves why are all things pertaining to their hair such a big deal?

The issues you’re having with your kids curls and coils need to be addressed and although visibility has exponentially increased around natural hair care, there are still opportunities to educate, and advocate ultimately producing a priceless byproduct of self-love and confidence.

Our mission is to help consumers with afro hair-types to have better experiences through educational consultations, premium products, and community advocacy.

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